On September 29, within the framework of the Head of State Kassym-Jomart Tokayev official visit to the Federal Republic of Germany, a memorandum of cooperation was signed between the Ministry of Artificial Intelligence and Digital Development of the Republic of Kazakhstan and Messe Frankfurt GmbH.
The document was signed by Rostislav Konyashkin, First Vice-Minister of Artificial Intelligence and Digital Development of the Republic of Kazakhstan, and Stefan Kurzawski, Senior Vice President of Messe Frankfurt Exhibition GmbH.
The memorandum is aimed at further developing common communication platforms internationally, with the goal of expanding the exhibition industry market, promoting the strengthening of existing, as well as the search and development of new long-term partnerships and the implementation of joint projects, and facilitating dialogue on issues of cooperation in exhibition activities. In addition, according to the document terms, the parties will engage in mutual consultation, information and expert support on current issues of exhibition activities, and the organization of joint congress and exhibition events of an economic and social nature.
It is expected that the cooperation will give an additional impetus to the development of Kazakhstan’s exhibition industry by increasing the portfolio of exhibitions, expanding international participation, and attracting new business partners. Development of joint projects will strengthen our country’s position as a regional hub for international exhibition and business events, creating new opportunities for domestic companies to establish international contacts and enter new markets.
It is worth noting that currently 4 industry exhibitions are held in Kazakhstan under the Messe Frankfurt GmbH brand. As part of the agreement, it is planned to increase the number of events to 9 exhibitions.
We remind you that in 2022, one of the world’s largest international exhibition groups, Messe Frankfurt GmbH, opened its representative office in Kazakhstan.
German company branch office is located in the city of Astana, on the territory of the EXPO business complex. In addition to Kazakhstan, it represents interests in the Central Asian countries of Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan.
For reference: Messe Frankfurt Group is the world’s largest organizer of trade fairs, congresses, and events with its own exhibition grounds in Frankfurt am Main and 29 subsidiaries worldwide. Every year, Messe Frankfurt organizes over 349 international trade fairs in various fields – from the automotive industry to logistics, from textiles to music, from energy efficiency to security, from housing construction to the beauty industry.
